Frutura, Coca-Cola ink licensing agreement
Frutura, Coca-Cola ink licensing agreement
Frutura has signed a licensing agreement with The Coca-Cola Co. This is the first time The Coca-Cola Co. has licensed one of its brands for use within the fresh produce category. The deal allows Frutura to use Minute Maid and Simply brands, which will be exclusively deployed by Frutura’s Dayka & Hackett LLC.
