Fort Boise Produce, now overseen by the fourth generation of the homesteading Farmer family, kicked off the 2023-24 season with a new sales manager and continuation of its longstanding commitment to quality and service.

Jacob Gaschler, whose official start date with Fort Boise was Jan. 1, stepped into the position with solid roots in produce and familiarity with the region. Gaschler grew up in Ontario, OR, and attended Portland State University where he earned a B.S. in Public Health.

Zespri will be at the IFPA Global Produce & Floral Show in booth No. 3293 and is looking to meet with industry professionals and retailers so they can taste Zespri SunGold kiwifruit samples and Kiwitinis.

Fusion, a business-to-business integrated marketing and research agency, took a deeper dive into the produce category to uncover shopper preferences between choosing their own fruit or purchasing pre-packaged options when shopping. The results of the survey offer insights into growing trends in produce retailing.

Sev-Rend, a manufacturer of sustainable and high-performance packaging solutions for the produce industry, is meeting retailer-driven sustainable packaging guidelines for 2025. Dedicated to fulfilling the needs and demands of today’s consumer through innovation, Sev-Rend will be exhibiting at IFPA’s Global Produce & Floral Show in booth 3517.

The Kroger Co. launched Kroger Mercado, a Hispanic-inspired brand joining the retailer's Our Brands' roster of products exclusively sold at Kroger Family of Stores. Kroger Mercado's expansive assortment now offers more than 50 products.