California Giant employing QR codes
California Giant employing QR codes
California Giant Berry Farms has a new look for its packaging and a new way to engage consumers when purchasing its berries at retail. The Watsonville, CA-based company has added quick response codes to its clamshells, which can be scanned with a smartphone for a chance to win prizes throughout the season.
Once consumers scan the QR code on California Giant berry clamshells, they are directed to a micro-site (www.calgiant.com/win) that invites them to enter for a chance to win a weekly prize of $100. Winners will be announced each week on www.facebook.com/calgiant.