Fruit Royale expects volume increases, promotable quantities for fall grape deal
Fruit Royale expects volume increases, promotable quantities for fall grape deal
A lighter-than-normal supply of California grapes available in the market during the first part of summer, coupled with strong demand, has resulted in “a demand-exceeds-supply situation for the last month or so,” Louie Galvan, a partner in Delano, CA-based Fruit Royale Inc., said Aug. 5.
Grapes have been moving well at good prices, “so the coolers have been staying relatively clean” without the inventory buildup that can occur by early August some years. So from a grower and marketer standpoint, “everything so far has been ideal,” he said.