IN THE TRENCHES: What’s next to help expand the tomato category?
IN THE TRENCHES: What’s next to help expand the tomato category?
The tomato category has been growing ever since the Incas first cultivated them back in 700 A.D. Today, tomatoes are a major sales contributor to the supermarket produce department.
It wasn’t until the 1980s that tomatoes began to show some new spark. By the mid-1990s, tomato varieties were continuing to help expand the category by reaching new sales-volume heights.
As tomatoes experienced steady growth, new varieties were constantly being offered and placed on the market to retailers. Diverse packaging also helped boost tomato sales immensely.