ATLANTA -- The packaging of produce has been elevated to an art form, according to a panel of experts who addressed the subject during a workshop session held here during the Produce Marketing Association's Fresh Summit convention.

It was not very long ago that produce packaging consisted of a bag or a clamshell picked for its size and shape, and not much else. But those days are gone -- at least for the sophisticated marketer.

ATLANTA -- Developing a better flavor profile for fruits and vegetables has to be "job one" for the industry, according to Bryan Silbermann, president of the Produce Marketing Association.

Giving his annual state-of-the-industry address Oct. 15 during the four-day convention, here, Mr. Silbermann touched on a wide range of topics, including the rebranding of his organization as well as the "digital revolution" and the industry's current food-safety crisis.