Thanks in part to the magic of Hollywood, “Hronis Ranch” brand table grapes got a strong supporting role in the 10th annual San Gennaro Foundation Feast of L.A., a three-day Hollywood event that raises money for Southern California charities and organizations.

Mastronardi Produce, headquartered in Leamington, ON, recently launched its new fresh tomato soup kit under its popular “Sunset” label.

At the Produce Marketing Association convention more than a year ago, a group called Eleven Rivers Growers introduced an ambitious project to certify selected Mexican-sourced product via a rigorous inspection standard, which would allow the distributors to market those fruits and vegetables as a

The California citrus industry has been one of the more vocal skeptics of the Produce Traceability Initiative, yet that sector is moving ahead with the concept on a much faster pace than other industries.

Decades ago a retailer could tell an ethnic area by the consumption of avocados. Long a staple in Mexico, if a store, in say Florida, registered an unusual amount of avocado sales, it was a good indicator there was a high percentage of Hispanics in that store’s marketing region. Avocados went mainstream many years ago and they no longer foretell the ethnicity of a store’s customers.