In the Trenches: This holiday selling season may have new produce challenges
By
Ron Pelger
In the Trenches: This holiday selling season may have new produce challenges
By
Ron Pelger
Your Christmas holiday merchandising program is probably already in place. The program likely includes the usual items such as yams, broccoli, mushrooms, grapes, celery, russet potatoes and other festive favorites.
Every supermarket in town will be promoting the same items using the same merchandising methods as always. Tradition usually dictates the item and manner in which it is programmed. However, that may not be as simple as it has been in the past. Elevated costs along with far-reaching profit budgets are overpowering and, in many situations, far-flung to achieve.
