During this year’s Viva Fresh the Texas International Produce Association celebrated the vibrant spirit of the fresh produce industry while also paying tribute in memoriam to Texas produce icon Craig Fox of Fox Packaging. 

For the third consecutive year, SugarBee Apple, a prominent apple brand renowned for its exceptional honey-sweet taste and unmatched crispness, has partnered with the 2024 Scripps National Spelling Bee.

After spending the past 35 years marketing pears from the Pacific Northwest and representing the growers in that region, Pear Bureau Northwest President and CEO Kevin Moffitt has determined that it is time to ease out of the position and turn the task of running the organization to someone else.

The Philadelphia Wholesale Produce Market is vital to the successes of thousands of businesses and growers throughout the area and is a major driver of the City of Brotherly Love being an excellent produce town.

New Jersey Secretary of Agriculture Edward D. Wengryn and other state and local officials recently kicked off the 40th anniversary of Jersey Fresh with a visit to Consalo Family Farms.

“We are proud to be one of the growers that plays a role in making Jersey Fresh produce available to everyone,” said Chelsea Consalo, Consalo Family Farms executive vice president. “The Jersey Fresh season is here and we anticipate having an outstanding season. Our family plans to maintain our agricultural tradition for the generations to come.”

As the vibrant colors of spring blossom and summer’s warmth beckons, the logistics behind fresh produce enter a frenzied tempo across the nation. We are witnessing it firsthand here on the West Coast, as fresh produce peaks transition from California’s Imperial Valley and Arizona’s Yuma Valley to the Salinas region for leafy vegetables and more.