Hold onto your taste buds… Vidalia season is almost here!

For retailers, wholesalers and consumers, the wait is almost over — everyone’s favorite sweet onion is just about ready to take root. Vidalia Sweet Onion season typically kicks off in mid-April and runs through Labor Day. At Bland Farms, that means shifting from their Premium Sweet Onions from Mexico back to their hometown of Glennville, Georgia, where they will begin harvesting, packing, and shipping Vidalia Sweet Onions. If you’re looking to turn everyday produce aisles into can’t-miss destinations, now’s the time to make your move.

While the company is gearing up, behind the scenes, innovation is hard at work. Bland Farms is running laser weeders across its Organic Vidalia Sweet Onion fields this year, using high-precision technology to eliminate weeds without chemicals or extra labor. Healthier soil. Healthier crops. A cleaner, more sustainable product from start to finish. It’s this solution-driven approach to farming and the onion industry that has made Bland Farms a leader in agriculture.

True pioneers of the industry, Delbert Bland helped put Vidalias on the map. He led the charge on PLU stickers, making sure Vidalia Sweet Onions stood out from the rest. In 1983, Sandra Bland made the first big move to bring Vidalia Sweet Onions into homes nationwide, placing a small ad in Southern Living that introduced millions to Georgia’s sweetest export.

Fast forward to today, and that sweet export will anchor the company’s Savor Summer’s Sweetest Moments Vidalia campaign. Summer’s about slowing down, gathering around the table, and savoring every sweet moment with family and friends.  Those are the values Bland Farms was built on.

“Sharing family meals has always been at the heart of the Bland Family,” says Sloan, Director of Sales at Bland Farms. “It’s not just about growing sweet onions; it’s about bringing people together. That’s what this season is all about. We’re really excited to help folks slow down, enjoy the longer days, and savor those simple moments around the table.”

The campaign is built around nostalgia, family meals, and the little things that make summer feel like summer. Expect to see giveaways, new recipes, playlists, and shareable social content designed to keep shoppers coming back for more. The message is simple: Vidalias aren’t just sweet onions. They’re a summer state of mind.