With Valentine’s Day behind us, the berry category is working through its reset. Strawberries are mixed depending on origin. With holiday demand behind us, pricing is adjusting region by region, but West Coast weather will keep supplies from getting loose.

With the winter crop currently coming out of its Florida farms, plus a growing fresh-cut lineup that scales nationwide, Lipman Family Farms is sharing what is possible when innovation is a family tradition that spans more than 75 years. The company will be in booth No. 638 at the Southeast Produce Council's Southern Exposure Feb. 26-March 1 at Orlando World Center.

Red Sun Farms will highlight its latest product innovations and business development plans at this year’s Southeast Produce Council’s Southern Exposure.

As Southeast Produce Council’s Southern Exposure approached, Wada Farms is solidifying its plans to ensure it gets the most out of the show. 

Zespri's 2025 season outperformed previous sales periods, with a retail sales increase of 46 percent year over year. To further build on this momentum, retailers and trade show attendees can learn more about what Zespri has in store for another exciting season, including a preview of a new consumer campaign and marketing programs, when they stop by Zespri’s booth — No. 825 — during the Southeast Produce Council’s Southern Exposure trade show in Orlando, FL, Feb. 26 – March 1.

Harps Food Stores is moving forward with HarvestHold Fresh, the postharvest solution from Verdant Technologies, following a successful broccoli pilot conducted in collaboration with grower partner Ocean Mist Farms that delivered measurable gains in broccoli quality and retail sell-through across its iceless broccoli supply chain.