NPPGA promoting red potato popularity
NPPGA promoting red potato popularity
In 2014, newly designed trade advertising by the Northern Plains Potato Growers Association “will continue to promote the strength of the red potato market over the last couple of years,” said Ted Kreis, the group’s marketing and communications director.
Ted Kreis, NPPGA marketing and communications director.The trade will also be reminded that the Red River Valley is “the leading producer of red potatoes,” Kreis told The Produce News.
In a Sept. 5 press release, Kreis noted, “Our advertising and promotions will continue to capitalize on the growing preference for red potatoes, pointing out that the Red River Valley is the largest producer of red potatoes in the U.S.”
He said the Northern Plains Potato organization will be exhibiting this October at the PMA Fresh Summit in Anaheim. The group, based in East Grand Forks, MN, also plans to exhibit in December at the New York Produce Show in New York City.