Highline Mushrooms is looking to future-proof mushroom farming. The original controlled growing environment began years ago, but the company said the time is now to build on automated technology.

In what is clearly a marketing coup, Avocados From Mexico will be featuring the very popular sports celebrity Rob Gronkowski in its promotion aligned with the Feb. 9, 2025 Super Bowl.

DiSilva Fruit and Morning Kiss Organic are well-prepared for the upcoming California citrus season.

Church Bros. Farms announced that Tracy Carranza has joined the company as vice president of retail sales. With more than a decade of experience in the fresh produce industry, Carranza will be responsible for the growth and strategic direction of Church Bros.’ retail channel, with a primary focus on value added products.

Honeybear Brands, a leading grower, marketer and developer of premium conventional and organic apples, pears and cherries, announced another strong season for its exclusive brand Pazazz, the sweet and tangy apple with an loud crunch. Pazazz is a fantastic eating apple with bold flavors and a very high eye appeal in store. This is an apple that retailers can build a premium apple program around. 

Registration is now open for the inaugural FPFC & FPAA Desert Golf Classic tournament, to be held Nov. 7 at the JW Marriott Star Pass Resort & Spa in Tucson during the Southwest International Produce Expo.