SALINAS, CA -- The push for immigration reform has taken center stage on the U.S. national scene, and all that activity suggests a political willpower to make reform happen.

That was the message -- with qualifications and some reservations -- expressed by Howard Rosenberg, cooperative extension specialist in agricultural labor management for the Department of Agricultural & Resource Economics at the University of California at Berkeley.

The Hass Avocado Board's new marketing committee launched its campaign to strengthen promotion synergy among all suppliers at an inaugural strategy session in late April. Formed in early 2006, the committee has avocado industry representatives from California, Chile, Mexico, New Zealand and the Dominican Republic.

CHICAGO -- In the year-and-a-half since it was launched, avoHQ.com, the Hass Avocado Board's global produce intranet, continues to be a leader in global produce communications. During the United Produce Show, held here May 5-9, the board announced additions to the site that it said will add further functionality to the way data on avocado movement are used.

CHICAGO -- According to Kevin Coupe, consumers are guilty of saying one thing and meaning another, and even worse, often have no idea what they are talking about.

In a business session at the United Produce Expo & Conference, here, titled "Speaking the Language of the Consumer," Mr. Coupe, a retail industry expert and owner of the web site MorningNewsBeat.com, gave advice on how best to counter this and deliver what consumers really want.

Kent A. Pidduck of Cal Pine Distributors LP in Westlake Village, CA, died April 23. He was 58.

The cause of death was still under investigation as of May 10, press time for The Produce News' May 15 issue.

WASHINGTON -- The draft guidelines designed to boost food safety in the fresh-cut produce industry should apply only to processors, not to retailers and other segments of the produce handling chain, according to the Produce Marketing Association.

But the International Fresh-cut Produce Association said that the ever-increasing number of retailers involved in processing fresh produce means that some of the recommendations would apply to them.