Calavo unveils patriotic packaging to commemorate America's 250th birthday
Calavo unveils patriotic packaging to commemorate America's 250th birthday
Calavo Growers Inc. launched its new commemorative packaging suite for California-grown avocados in honor of the United States’ 250th anniversary. The new PLU labels and avocado bags feature a bold patriotic theme for the brand’s flagship avocado products, blending nostalgic Americana with modern design.
As the nation prepares for the 2026 semi-quincentennial celebration, Calavo is among the first in the fresh avocado space to offer retailers a dedicated patriotic shelf presence for avocados, designed to drive consumer engagement during this historic milestone.
The patriotic PLU labels measure 24mm x 29.5mm and feature high contrast “stars & stripes” of the American flag. Avocado bags were designed to stand out with a classic red, white and blue Americana palette and graphic elements highlighting USA/California grown avocados.
“This is a huge milestone that is a moment for reflection and unity of the 250 years since America’s signing of the Declaration of Independence. We wanted to create something that evokes a feeling of nostalgia and American Spirit,” said Gordon Breschini, vice president of sales. “Our goal is to provide our partners with a product that resonates emotionally with consumers while maintaining the premium quality they expect from Calavo.”
Calavo’s patriotic line of PLUs and bags are available throughout the 2026 California season, perfect for Memorial Day, Fourth of July and Labor Day-themed holidays. Calavo also offers marketing support with digital assets and tips/recipes.