Coliman Avocados is a proud Mexican company with more than 50 years of experience in the harvesting, packaging, commercialization and distribution of fresh Hass avocados and is very excited about what spring will bring. 

“We expect to have a very strong supply of high-quality fruit, which will give us an excellent position to compete with other origins that will begin shipping fruit to the market,” said Sergio Paz-Vega, general manager of the company. “Our fruit will have higher oil content while still maintaining very good shelf life. Our team in Mexico will ensure that the fruit is properly handled and will advise our customers on temperature management to help them get the best performance from our product.”

During this period, the company also expects an increase in avocado consumption as the weather improves, along with key seasonal demand moments such as Cinco de Mayo.

“Our Mexican avocados will be a great complement to California avocados this season,” Paz-Vega said. “We do not see California avocados as competition, but rather as a complement to our supply. We will maintain our presence across most of the country, understanding that some areas will shift toward California fruit during this period.”

The company supplies fruit to wholesale importers, distributors and some retailers.

“Our goal is to provide our customers with a product they can trust, no surprises,” Paz-Vega said. “Building relationships based on confidence, where both parties support each other, is the best outcome we can expect from a partnership. Our product is consistent in terms of cosmetic quality and ripening performance. It also meets all requirements related to labeling, food safety, sustainability and compliance. We do not want to ship problems disguised in an avocado box; we ship solutions and a product that our customers can distribute or sell with confidence.”

Over the past few months, Coliman has made significant investments to increase its production capacity. 

“Our bagging capacity has quadrupled, and the efficiency of our packing lines has improved substantially,” Paz-Vega said. “We are now packing twice as much fruit compared to 2024. In addition, we provide a unified supply chain through a premium co-packing program in Mexico. This guarantees year-round volume and consistent quality through on-site inspections at every packing house prior to U.S. distribution; all managed through a single point of contact.”

Coliman Avocados feels confident that it will have a strong supply of fruit through June, with the new crop ready by July at the latest.

“The crop looks very promising in terms of size, oil content and cosmetic quality,” Paz-Vega said. “We have experienced very favorable weather conditions this year, so we expect a steady supply for the remainder of the season and into the beginning of the next one. Our goal is to make our customers think twice before turning to other origins during the spring and even into the summer.”

This season has seen relatively low avocado prices, which can be a major concern for growers. However, Paz-Vega noted seasons like this often generate significant increases in consumption.

“Mexico, as an industry, has shipped approximately 19 percent more volume compared to last season,” he said. “This represents a major opportunity for growth. The demand for avocados has clearly increased. Our own volume this season is 40 percent higher than last year, and we are prepared to continue expanding. This is a very dynamic category. Every day brings new challenges, but also new satisfactions. Quality, service, consistency and a touch of passion are key factors for success.”

He points to several challenges impacting the industry, including the growing number of companies entering the market. 

“Competition at origin has increased, and our customers are facing similar competitive pressures on their side of the business,” Paz-Vega said. “For this reason, we must operate as efficiently as possible, reducing costs while increasing volume and maintaining our standards for quality and service.”