“Our CEO has a very precise and clear vision for the company’s future, and his leadership has been instrumental in guiding us towards our goals,” said Sanchez. “Under our CEO’s guidance and assertiveness, we’ve seen very significant growth in revenue and market share in a short period of time, which is a testament to his strategic thinking.”

Boka Foods started handling avocados in 2017 in Michoacan, nine years after the company was founded in Jalisco, where it began as a berry grower. After more than eight years of berry production, it embarked on its first phase as an avocado producer and marketer. It began exporting avocados to Europe, Asia and Dubai, and a year later it entered the U.S. and Canadian markets.

“Our strategy is to operate not only as a company but as a family, turning our customers into friends,” said Sanchez.

Sanchez elaborated, saying that while Boka always offers very competitive pricing, it also seeks to build strong, lasting partnerships with its customers and collaborators through its exceptional, motivated sales team and phenomenal attention and service each one provides.

“We combine tradition, innovation and personalized service to have well-built, long-term business relationships,” she said. “Our customers, suppliers and partners know they’re in the best hands and can trust us 100 percent. We’ll always do whatever it takes to continue growing together.”

Today, Boka Foods has three strategically located avocado packinghouses in Michoacan – two in the state’s capital city of Morelia and one in Ario de Rosales, an area with a very long avocado-growing tradition. Sanchez said the two in Morelia are located side-by-side, allowing for a streamlined and highly efficient process.

“We are a family of avocado growers with our own orchard, but we also work with certified growers to help meet demand,” said Sanchez, who added that 75 percent of the volume is sold in the United States with the remainder marketed in Canada, Japan, Malaysia and other destinations. A minimal amount of fruit remains in Mexico for the domestic market.

Boka Foods markets its fruit under several different brands, including “Chingon,” which is a Mexican expression for “the best” and is reserved for its top-quality fruit. Other labels include “Panchos,” its standard and best-known category 1 brand; “El Patron,” a seasonal brand used during flora loca season; and “Abokados,” a category 2 brand.

Sanchez said that optimism is high for the coming season, due in part to larger fruit size and more volume that can be sent to other destinations and countries. “All weather conditions can affect the avocado; therefore, each season is different in terms of sizes and development of the fruit,” she said. “This year, rain we experienced this summer will result in larger fruit sizes with 36s, 40s and 48s the predominant sizes compared to previous years when we had smaller fruit.”

While avocados are serious business for Boka Foods, Sanchez said the company is best defined by the enthusiasm and passion it has for the industry and its homeland of Mexico, sharing with clients not only avocados, but mangos, limes and berries as well as other commodities.

“We are a Mexican company that is passionate about sharing the products rich in nutrients that Mexico provides,” said Sanchez. “We are characterized by our enthusiasm and the fact that we don’t forget to have fun, especially with our premium brand Chingon!"

“Our ultimate goal is for our customers to receive our product and see the story that our brands tell and think not only about the quality of our product but also about the service we provide and the faces behind it,” she added. “We hope to achieve this goal through the passion we put into our brands and work, along with personalized attention to each avocado sold.”