AFM returns as Official Avocado Brand of College Football Playoff
AFM returns as Official Avocado Brand of College Football Playoff
Avocados From Mexico is renewing its partnership with the College Football Playoff as the Official Avocado Brand, marking the third straight year holding that designation.
With guacamole consistently ranking as a top game day snack, and with 1.6 billion snack aisle trips made during football season, this program is designed to keep avocados at the center of every tailgate and watch party.
Additionally, Avocados From Mexico’s Always a Good Play shopper campaign is back in stores to bring shoppers exclusive savings, as well as the chance to score tickets to the brand's coveted Guac Box at the 2026 CFP National Championship Game.
"Just like the sport of football brings people together, we know a big bowl of guacamole can have the same effect,” said Alvaro Luque, president and CEO of Avocados from Mexico. “By extending our ongoing partnership with the College Football Playoff, we're not just bringing fresh, high-quality avocados to the table, we're solidifying our place in game day celebrations everywhere, no matter who you're rooting for."
From Nov. 3 through Jan. 19, the Always a Good Play campaign will deliver big wins for both consumers and retailers in the following ways:
- Exclusive Shopper Savings: A $2 discount on the purchase of four avocados through the “Snap and Snack” activation, fueling guac-filled game days.
- The Ultimate Sweepstakes: Fans who upload a receipt showing proof of purchase will automatically be entered for a chance to win a once-in-a-lifetime experience: exclusive access to the Avocados From Mexico Guac Box Suite at the 2026 CFP National Championship Game, hosted at Hard Rock Stadium, Miami Gardens, FL – the ultimate watch party complete with stunning views and unforgettable flavors.
- In-Store Excitement: Football-themed packaging and signage will help drive shoppers to the avocado section, seamlessly connecting guac recipes to game day celebrations.
With more than 1,600 college football games throughout the season and a third of football fans calling guac their must-have snack, avocados are a key player for any retailer looking to meet consumer demand for fresh, game day-ready ingredients.
This campaign represents a great opportunity to help retailers spotlight avocados as a go-to produce item for football season while driving foot traffic and increasing basket size.
