Onions 52 teams up with PGA golfer Patrick Fishburn
Onions 52 teams up with PGA golfer Patrick Fishburn
Onions 52 Inc. announced a partnership with PGA golfer and Utah native Patrick Fishburn for the upcoming season. This collaboration celebrates shared values of dedication, excellence and local pride by pairing the exceptional quality of Utah-grown Smileys onions with Fishburn’s passion and drive on the golf course.
“We’re proud to partner with a Utah native who shares the same dedication and high standards we put into every Smileys onion we grow,” said Shawn Hartley, president of Onions 52. “By spotlighting our Utah-grown Smileys through a sports-driven campaign that honors local roots and hometown talent, we’re deepening the trust consumers have in our brand.
Fishburn, a rising star on the PGA Tour, brings relentless determination and competitive spirit to this partnership, while understanding the importance of homegrown excellence both on and off the course.
“I’m thrilled to team up with Smileys and Onions 52,” said Fishburn. “Representing my home state means a lot to me, and I’m proud to partner with a brand like Smileys that stands for quality and community.”
Smileys onions are domestically grown in Washington — and new this year, have expanded growing regions into northern Utah. Smileys are naturally bred to contain less of the volatile compounds that cause teary eyes when chopping onions. Because of this, Smileys are a consistent, candy-sweet onion variety, and through a unique curing process obtain their signature “tearless” trait.
Committed to delivering only the best, Smileys will not ship to stores until they meet the brand’s rigorous standards of being truly tearless and ultra-sweet. Smileys also backs a robust point-of-sale toolkit, high-graphic packaging, bright pink display-ready cartons and comprehensive digital assets to support retailers and drive sales during the entire season.
Fans can look forward to exclusive content, giveaways and exciting events featuring Smileys x Patrick Fishburn throughout the upcoming season. Fishburn will also be making an appearance at IFPA’s Global Produce and Floral Show at the Onion 52 booth — No. 819. Smileys onions will be available for a limited time, shipping early November through mid-April.