The geographic locations of its growing regions not only mitigate risk but ensure consistent volume and quality throughout the season. “Our variety diversity ensures a blueberry program that flows smoothly from mid-June through September,” said Cleary.

At the farm level, quality starts with trusted partnerships. Superfresh blueberries are grown and packed by growers with a deep commitment to excellence. “We partner with family farms that are known for their farming passion and expertise and sophisticated packing lines,” said Cleary. “These combined create excellent eating blueberries that deliver on their reputation.”

Superfresh Growers also emphasizes transparency and storytelling as part of its retail strategy. Through video content and farm tours, the company highlights the people, processes and care behind each berry. “We love sharing farm videos to showcase our quality, passion and family farms,” he said.

In the Umpqua River Valley pest control gets an avian twist. “We’ve taken a natural, high-flying approach to pest control — with a specially trained squad of falcons and hawks,” said Cleary. The raptors are used to deter invasive species with remarkable long-term effectiveness. “The result? A natural form of deterrence so effective, even future generations of pest birds learn not to nest in our fields.”

This season, Superfresh Growers is seeing increased interest from retailers looking to capture the rising demand for blueberries. Consumers are gravitating toward fresh, functional and flavorful snacks — and blueberries check all three boxes. “Packed with flavor, nutrients and convenience, they’re becoming the go-to for health-minded shoppers who still want to enjoy life’s sweeter moments,” said Trisha Casper, customer insights manager at Superfresh Growers.

Two consumer segments are particularly driving growth: older shoppers with stable budgets seeking wellness-driven foods and middle-income households looking for nutritious and versatile produce options. “Blueberries hit that sweet spot — both literally and figuratively,” she added.

“We’re seeing a shift toward more thoughtful, purpose-driven purchases. Blueberries offer that rare combination of health, convenience and feel-good indulgence,” said Casper.

Retail partners are supported by an in-house marketing team that creates educational materials, point-of-sale signage and seasonal promotions. “We plan our seasons well in advance,” Cleary said. “Working together on a season-long program allows us to provide greater supply assurance and align with retail needs.”

Superfresh Growers positions its blueberry program as a reliable source during a critical timing window — after California and before Peru. With Pacific Northwest conditions known for its  mild climates and rich soils, it’s an ideal growing region for premium berries. The Umpqua Valley offers sunny days, cool nights and low frost risk. Meanwhile, the Skagit Valley’s sandy loam and organic-rich soils provide excellent drainage and fertility.

Looking ahead, Superfresh Growers sees further growth potential. With strong retail demand, excellent growing conditions and an evolving consumer appreciation for quality fruit, the program is well-positioned to gain additional shelf space and deepen its retail footprint.

“We’re proud of the work our growers do and excited about the story these blueberries tell — both at the shelf and beyond,” said Cleary.