Prime Time to unveil updated brand identity
Prime Time to unveil updated brand identity
The name Prime Time has been synonymous with Bell peppers since its founding in 1994, but over the last 30-plus years the company has evolved into so much more. Now, the Coachella, CA-based grower-packer-shipper will unveil its updated brand identity at the IFPA 2025 Global Produce & Floral Show, taking place Oct. 16-18 in Anaheim, CA.