GreenFruit Avocados, a California-based avocado supplier with a decade-plus track record in ripening, cold storage and distribution, has been acquired by a powerful partnership of industry veterans committed to building a vertically integrated avocado company with global supply reach and California leadership.

Why has aggressive produce merchandising decreased in many produce departments? Are management policies turning to simpler, more conservative selling displays?

I have seen a noticeable decline in enthusiasm and energy within produce sales environments. There has been a passive approach to merchandising lately by simply displaying produce and waiting for customers to make purchases. This method lacks the proactive sales strategies necessary to stimulate growth. It is essential to shift the focus back toward actively generating sales again.

The California Association of Flower Growers & Shippers will host its highly anticipated Fun ’N Sun Floral Convention Aug. 5–8, at The Langham Huntington in Pasadena, CA. This milestone year marks the association’s 85th anniversary, celebrated under the theme “A Legacy in Bloom: 85 Years of Floral Excellence.” 

While it’s still a bit early in New Jersey’s 2026 season to paint a clear picture of 2026, Joe Atchison III, The New Jersey Department of Agriculture’s assistant secretary of agriculture and director of marketing and development, noted the state’s growers have overwintered leeks, early greens, asparagus, spinach and some greenhouse strawberries and basil in market alrea

Tomato medleys have always been visually appealing. A mix of varieties brings color to the shelf and naturally catches a shopper’s eye. Cherry Picked goes beyond looks, combining the same three high-flavor snacking tomatoes in every pack. While medleys have sometimes been seen as unpredictable, Cherry Picked proves that a medley can be thoughtfully curated and consistently delicious.

MANHEIM, PA – Four Seasons Produce, a wholesaler based in Ephrata, PA, that is celebrating its 50th anniversary in 2026, hosted its fourth annual Fresh Fest Independent Retailer Trade Show & Conference on April 21 at The Junction Center, here. In all, more than 400 attendees gathered in this rural area of the Keystone State to network and promote their items to independent retailers and natural food store leaders.