Procacci Bros. Sales Corp. has unveiled new eat brighter! packaging for the Fresh Fruit Trio item in its Garden Sweet line of assorted premium fruit and vegetables. Available in four- and five-pound bags, the Fresh Fruit Trio is a year-round item comprised of Navel oranges, Granny Smith apples and either Gala or Red Delicious apples. Procacci expects the eat brighter! Fresh Fruit Trio packaging will be available in early May.

The company expects the item to draw even more attention on retail shelves thanks to the new eye-catching eat brighter! design featuring the "Sesame Street" character Big Bird. The Fresh Fruit Trio is Procacci Bros.’ second item that utilizes Sesame Street-themed packaging, joining Santa Sweets Authentic Grape tomatoes.

“The fruit trio was a natural fit for eat brighter! packaging," Rick Feighery, vice president of sales, said in a press release. "Our variety apple and Navel orange combination gives parents a few different snack options in the same bag that will keep their children happy and healthy throughout the summer and into next school year.”

"Our team immediately saw this program’s value when we put Elmo on our Santa Sweets Authentic Grape tomatoes labels a few months back," Frank Paone, director of marketing for Procacci Bros., said in the release. "Big Bird is one of Sesame Street’s most identifiable characters. We believe that the new labels will resonate with shoppers in a way that makes the Fresh Fruit Trio a strong item for our retail partners to promote."

The ‘eat brighter!’ program is a joint partnership between PMA and the Sesame Workshop that allows for Sesame Street’s characters to appear on the packaging of fresh fruits and veggies without a licensing fee through 2016. The campaign has set its sights on increasing consumption of fruits and veggies among children aged 2-5.