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National Mango Board celebrates 10-year anniversary milestone

The National Mango Board was founded with the mission to increase awareness and consumption of fresh mangos in the U.S. through research and promotional activities. During the first 10 years of educating consumers about mangos, conducting research and industry outreach activities, the NMB has accomplished outstanding achievements.

The NMB’s marketing program was designed to strengthen consumer education to break the main barriers of mango purchase — awareness, selection, cutting and usage. The program also seeks to educate retailers and encourage mango promotions, and inspire chefs and foodservice operators to increase fresh mango on menus. The research program helps the NMB discover new, positive health benefits from eating mangos and improve mango eating quality and consistency for U.S. consumers.

Consumer Marketing Program Puts Mango on Trend
Through spokespeople, sponsorships, social media outlets and influencer reach, the NMB has raised mango awareness and continues to demystify this delicious superfruit with U.S. consumers.

  • Celebrities include Tony Abou-Ganim, Ingrid Hoffman, Aarti Sequeria, Clinton Kelly and Julie Johnston
  • Over 702 influencer partnerships
  • Over 12 billion media impressions since 2006


Nutrition Program Highlights Mango as a Superfruit
The nutrition program was established in 2013 and was designed to convey and share the nutritional value of mangos with nutrition media influencers to ultimately reach consumers

  • 11 Registered Dietician Ambassadors have educated consumers through various media outlets
  • Mango nutrition messages have garnered placements in top-tier national media outlets – BuzzFeed, Huffington Post, Foodnetwork.com, PopSugar, MSN.com, U.S. News, Today.com, WebMD, and many more
  • 2.8 billion media impressions since 2013
  • Compelled visibility for NMB-funded health and nutrition research


Retail Program Pumps Up Mango Sales
The retail program collaborates with retailers to educate and sell more mangos through promotions, educational materials, and much more.

  • 34,552 mango bins shipped to retailers since 2013
  • Over 240,000 POS materials ordered by retailers
  • 962 Mango University graduates since 2014
  • 56 percent increase in mango volume due to NMB funded promotions


Foodservice Program Makes Mango a Key Ingredient
The foodservice program educates chefs and operators about mango usage and inspires more mango menu items in restaurants and chains across the U.S.

  • Over 47 million media impressions since 2008
  • 46 mango promotions with operators and chains since 2008
  • Approximately 33 percent increase in mango menu penetration since 2005


Mango Delivers a Host of Nutrients
The nutrition and health research program was design to further explore the phytochemical compounds and nutritive value for mangos. The discovery of new, positive health benefits from eating mangos could have a major impact on future mango sales.

Nutrition and health studies since 2008:

  • Cell Studies and Others
    • Literature Review
    • Nutrition trends study
    • Phytochemical attributes
    • Colon cell absorption
    • Breast and colon cancer
    • Mango modulates glucose and lipid parameters
    • Metabolism and cell culture
  • Animal Studies
    • Bone density
    • Osteoporosis
    • Diabetes
    • Colon and breast cancer
  • Human Studies
    • Colon and breast cancer
    • Diabetes
    • Obesity
    • Digestion
    • Cardiovascular health


Postharvest Research Improves Mango Quality
The postharvest practices research program was designed to generate new knowledge to minimize postharvest losses through the mango supply chain in the U.S., as well as improve mango quality which spurs repeat purchases, drives demand, and strengthens the mango market.

Postharvest research studies since 2008:

  • Quality and grade standards     
  • Hot water treatment
  • Mango packaging    
  • Mango best handling practices manual
  • Time-temperature combinations that induce chilling injury in mangos
  • Fresh-cut mangos as a value-added product
  • Irradiation as a quarantine treatment    
  • Evaluation of non-destructive maturity assessment
  • Anthracnose on mangos    
  • Mango maturity and ripeness guide
  • Literature review for manila mangos
  • Modified atmosphere packaging
  • Ripe and ready to eat mango program    
  • Sustainability
  • Evaluation of new techniques to increase shelf life    
  • Pitting disorder
  • Internal discoloration    
  • Agronomic evaluation of selected cultivars
  • Genome project    
  • Role of mango maturity on arrival condition

Visit mango.org for more information about the groundbreaking NMB Marketing and Research programs.

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