Natalie’s Orchid Island Juice Co. launches carrot juice
Natalie’s Orchid Island Juice Co. launches carrot juice
Natalie’s Orchid Island Juice Co., part of the Perricone Farms family, launched its new carrot juice – a freshly handcrafted juice that joins the brand’s expanding lineup of premium, non-citrus offerings. The new carrot juice is now available at all Wakefern/ShopRite locations across the Northeast and Mid-Atlantic and will be coming to additional grocery partners in the weeks ahead.
Bottled in both 32- and 56-ounce sizes, Natalie’s carrot juice is vegan, kosher, Non-GMO and free from added sugars and artificial flavors. Crafted using a gourmet pasteurization process, the juice preserves bright flavor and nutritional value while delivering the convenience and shelf stability trade partners and consumers expect.
“This launch is a direct result of listening to our retail partners and consumers,” said Ashley Sommer, vice president of marketing at Perricone Farms. “Customers told us they wanted a carrot juice with the ingredients and taste they trust from Natalie’s. Expanding beyond citrus into vegetable-forward offerings is a natural next step for the brand. And placing this product into Wakefern’s ShopRite doors makes it easy for shoppers to try and adopt it.”
Retail and foodservice buyers will find the product highly versatile: perfect for refreshing straight pours, mixer programs (mocktails and cocktails) and culinary applications ranging from glazes to soups and sauces. The juice’s clean profile also makes it an ideal ingredient for wellness programs and chef-driven menus that prioritize simple, traceable ingredients.
Natalie’s developed the carrot SKU in response to repeat retailer requests for a premium carrot juice that matches the brand’s high standards for sourcing and small-batch production. The new offering underscores the company’s strategic expansion into vegetable juices while maintaining the same farm-to-bottle care consumers expect.
