Over several decades, Beachside Produce has been showcasing its wide variety of vegetables to buyers at the Canadian Produce Marketing Association’s annual Convention and Trade Show.

“Beachside is proud to be a partner and excited to be exhibiting at the CPMA show,” said Adrian Espinoza, chief revenue officer at Guadalupe, CA-based Beachside Produce. Espinoza will be available to meet visitors to the Beachside Produce booth No. 1532 on the expo floor.

GreenFruit Avocados, a California-based avocado supplier with a decade-plus track record in ripening, cold storage and distribution, has been acquired by a powerful partnership of industry veterans committed to building a vertically integrated avocado company with global supply reach and California leadership.

Why has aggressive produce merchandising decreased in many produce departments? Are management policies turning to simpler, more conservative selling displays?

I have seen a noticeable decline in enthusiasm and energy within produce sales environments. There has been a passive approach to merchandising lately by simply displaying produce and waiting for customers to make purchases. This method lacks the proactive sales strategies necessary to stimulate growth. It is essential to shift the focus back toward actively generating sales again.

The California Association of Flower Growers & Shippers will host its highly anticipated Fun ’N Sun Floral Convention Aug. 5–8, at The Langham Huntington in Pasadena, CA. This milestone year marks the association’s 85th anniversary, celebrated under the theme “A Legacy in Bloom: 85 Years of Floral Excellence.” 

While it’s still a bit early in New Jersey’s 2026 season to paint a clear picture of 2026, Joe Atchison III, The New Jersey Department of Agriculture’s assistant secretary of agriculture and director of marketing and development, noted the state’s growers have overwintered leeks, early greens, asparagus, spinach and some greenhouse strawberries and basil in market alrea

Tomato medleys have always been visually appealing. A mix of varieties brings color to the shelf and naturally catches a shopper’s eye. Cherry Picked goes beyond looks, combining the same three high-flavor snacking tomatoes in every pack. While medleys have sometimes been seen as unpredictable, Cherry Picked proves that a medley can be thoughtfully curated and consistently delicious.