Mission Produce launches Minis avocado bags
Mission Produce launches Minis avocado bags
Oxnard, CA-based Mission Produce has developed a new bag design for extra small avocados. Dubbed with the name Minis, the package features a consumer-friendly design. Small avocados tumble across a green background beneath a bold Minis label.
Mission said its Mini avocados are “small but mighty.” They can be used in a variety of recipes and the backside of the package presents one such recipe, avocado brunch toast.
Mini avocados are approximately 3.5 ounces each and yield about one-quarter to one-third cup of creamy avocado goodness. They are the perfect single-serving avocado. One Mini yields the amount of avocado for a sandwich, a smoothie or simply on its own as a snack. The beauty of Minis is that the entire avocado is used, so there is zero food waste.
“Mission has always produced these extra small avocados, but they’ve typically been sold to foodservice. With the evolution of healthy-snacking, to-go packaged foods and 100 calories packs we know there is a need for a to-go, value-added avocado,” Robb Bertels, vice president of marketing for Mission, said in a press release.
Brent Scattini, Mission’s vice president of sales and marketing, added, “One of our initiatives is to efficiently sell what the tree produces. By creating this package, it gives us the opportunity to develop a retail pack that both addresses a consumer need, and helps us optimize our fruit utilization throughout the year.”
Mission’s Minis are currently being supplied from Mexico. They’re packaged in two-pound bags with approximately eight to 10 mini avocados in each bag. Today they can be found in Grocery Outlet stores in Northern California.