Cary Crum, director of sales and marketing at Green Tree International Inc. in Visalia, CA, has announced that Mike Prather, formerly senior category manager of produce for southeastern retailer Bruno?s Inc., has joined Green Tree as director of business development, a newly created position.

Mr. Prather will be based in Helena, AL, where Green Tree will open an office in late March.

The fresh-cut produce industry wasted no time in praising California Gov. Arnold Schwarzenegger for remarks he made at a recent press event calling for a ban on junk foods in school vending machines and stressing the need to replace them with nutritious fruits and vegetables.

NEWARK, DE " The Produce Marketing Association, here, will submit an application to the U.S. Department of Agriculture for funding that would ultimately develop the Mexican market for U.S. fresh produce exports.

Nancy Tucker, PMA?s vice president for global business development, told The Produce News March 7 that the PMA proposal is to USDA?s Emerging Markets Program, which is a subset of USDA?s Marketing Assistance Project.

For Duncan Marriott, a rising star at Family Tree Farms in Reedley, CA, the decision to make the produce industry his career was an easy one.

?I was born into it " I didn?t have a choice," the 28-year-old commodity broker said with a laugh. "And don?t get me wrong " I love it."

Mr. Marriott can trace his produce roots back well over 100 years, and his personal family tree branches into many areas of the business.

Ethnic marketing has been a popular concept in the produce industry for the past few years, but purveyors of this niche marketing are usually talking about the growing Hispanic or Asian communities.

While African-Americans have long since assimilated into the U.S. melting pot, as a group they do have some specific buying habits that do allow for niche marketing " though reaching that segment offers its own challenges.

?We look to Italians, including those in Sicily, to teach us in the U.S. about food," Paul McGowan, director of preclearance programs at USDA, APHIS, plant protection and quarantine division, said in his address and presentation on U.S. import protocol to Sicilian and American dignitaries and citrus industry professionals in Catania, Italy, in early January. "The Italians, as well as the French, are considered the world?s experts on food, and their cultures have our highest respect."