The Florida Department of Agriculture and Consumer Services (FDACS) supports Florida growers with the widely recognized “Fresh From Florida” brand.

Shocking, I know, but grocery shoppers think prices are too high — and they definitely don’t want them going any higher. This according to common sense, but also a recent lifecycle survey by Zilliant, which suggests that consumers understand there are rising costs on the supply side, among other areas, and that there are supply constraints — they just don’t really care.

The U.S. watermelon category has experienced strong growth over the last year, with households across the country making an estimated $2.7 billion in fresh watermelon purchases. According to a recent shopper segmentation study conducted by the National Watermelon Promotion Board, an increase in annual watermelon purchases was driven by higher household penetration and spend within key shopper segments.

Progressive Produce is a year-round grower, packer and shipper of fresh produce, specializing in potatoes and onions as two of its primary commodities. For more than 50 years, Progressive has consistently delivered potatoes and onions with a commitment to performance and excellence, fostering strong and enduring partnerships along the way.