With a nearly 100 percent increase in volume over 2005, the Zespri gold kiwifruit season from New Zealand is now wrapping up. But gold kiwifruit aficionados won't have to wait until next year to enjoy this tropical-sweet sensation. California gold kiwifruit will hit the market in early November, and for the first time ever, gold kiwifruit is now available in smoothie form as an ingredient in the Naked Juice Co.'s new Gold Machine.

SAN DIEGO -- Putting "Ripe" stickers on avocados that are ripe and ready to use creates a "call to action" that motivates consumer purchases and results in increased avocado sales in retail stores, according to Jan DeLyser, vice president of marketing for the California Avocado Commission, based in Santa Ana, CA.

In a recent study, "the stores that had the stickered fruit outperformed the stores without the stickered fruit almost 13 percent," Ms. DeLyser told The Produce News at the CAC booth during the Produce Marketing Association Fresh Summit, here, Oct. 23.

The Canadian Food Inspection Agency has eased the import restrictions put in place in September as a result of the outbreak of E. coli 0157:H7 associated with fresh spinach. Imports of fresh spinach (including salad mixtures containing spinach) from the United States will now be allowed entry, with the exception of product grown in the San Benito and Monterey counties in California.

Retailers need to act now if they want to take advantage of a national promotional opportunity with proven sales results.

National Apple Month is an outstanding promotional foundation for the domestic apple industry. The program has been in operation for more than 100 years and has evolved from a single-day event to a three-month promotional marketing opportunity for retail stores and military commissaries nationwide. It is not too late to capitalize on the fall merchandising and display benefits of the 2006 National Apple Month contests.

WASHINGTON -- News that a new Salmonella outbreak is no longer a threat to consumers is little consolation to a produce industry struggling to recover from the crippling e. coli outbreak tied to fresh spinach.

Federal officials have yet to announce the food vehicle that sickened more than 170 people in 19 states with a strain of Salmonella Typhimurium since Sept. 1, but sources say that preliminary information from the two-week-long investigation points to lettuce and tomatoes as possible sources.

The California Tree Fruit Agreement in Reedley, CA, announced Oct. 30 the appointment of Sheri Mierau as president of the organization, effective Jan. 1. She will succeed Blair Richardson, who announced Oct. 27 that he had decided to step down after almost five years as president. He will remain with CTFA during the transition.