Market Fresh Produce acquires century-old Harlin Fruit Co.
Market Fresh Produce acquires century-old Harlin Fruit Co.
Market Fresh Produce, based in Nixa, MO, has completed its asset acquisition of Harlin Fruit Co., a 100-year-old produce business based in Monett, MO.
Market Fresh is in the process of renovating and upgrading the facility to serve as a repacking center that will enable the company to be regionally right in servicing Missouri, Kansas, Oklahoma and Arkansas. Reworking, ripening, cross-docking and redistribution services will also be offered.
Market Fresh Produce is in the process of renovating and upgrading its new facility, recently acquired Harlin Fruit Co., to serve as a repacking center.
Market Fresh officials plan to see rapid growth by increasing Market Fresh brand recognition across the Midwest.
Tyler Phipps, newly appointed general manager of the Monett facility, has very high expectations of how it will positively affect the Market Fresh organization.
With this new acquisition, Market Fresh will continue its path toward vertical integration and further its field-to-fork strategy.
"This is a very exciting time for our company," Steve Phipps, Market Fresh owner and chief executive officer, said in a press release. "Having a local facility will provide further research and development opportunities as Market Fresh continues to be one of the most innovative brands in the produce industry."
Jerry Sutton, former owner of Harlin Fruit Co., said the building will be a tremendous asset for Market Fresh and he is thrilled the facility is remaining in the produce industry.
"I'm sure Steve will make it go — and make it bigger and better." Sutton said in the press release.
Market Fresh offers full-line procurement and category management in tomatoes, potatoes, onions, sweet potatoes, peppers, avocados and kiwifruit. Through its national network of distribution centers, state-of-the-art vendor-managed inventory program, along with a proven track record of customer service, Market Fresh continues to help its customers eliminate supply-side problems and grow in-store categories.