Market Fresh hires Janelle Haik as director of marketing
Market Fresh hires Janelle Haik as director of marketing
Market Fresh Produce recently announced the addition of Janelle Haik to the corporate staff. As the new director of marketing, she will be responsible for designing, implementing, and facilitating the company’s marketing strategy while promoting the brand to discovering new market segments for Market Fresh.
Janelle Haik She will be working closely with procurement to drive the "Market Fresh" brand to current and potential partners and customers to meet their produce goals.
“I am excited to play an integral role in Market Fresh’s continued success," Haik said in a press release. "I look forward to growing and expanding the 'Market Fresh' brand."
As a 2006 graduate of Missouri State University, she began her career at Missouri Grocers Association. There she built her experience as the communications and events coordinator, where she oversaw the event planning, publications and member services while building strong relationships within the grocery industry.
“I am confident that Janelle’s addition to the Market Fresh team will increase our marketing exposure and will bring a fresh perspective to our marketing strategy," Steve Phipps, Market Fresh chief executive officer and owner, said in the press release. "Her experience, creativity and energy are a great asset to the company.”
Market Fresh offers full-line procurement and category management in tomatoes, potatoes, onions, sweet potatoes, peppers, avocadoes and kiwifruit.