Mann Packing’s marketing activities heat up summer sales
Mann Packing’s marketing activities heat up summer sales
Mann Packing is heating up sales with its annual Summer Slaw Spectacular promotion, along with a new seasonal “Summer Fun” fresh vegetable tray.
Instant Redeemable Coupons will be applied to packages of Mann's Broccoli Cole Slaw and Rainbow Salad beginning mid-June through Independence Day. Consumers will save $0.55 per package.
“This is one of Mann’s most successful promotions historically with more than 200,000 impressions delivered over the peak slaw season and Fourth of July holiday,” Kim St. George, director of marketing and innovation, said in a press release. “We are expecting double-digit redemption nearing 20 percent.”
Mann’s latest seasonal tray — with a “Summer Fun” graphic design — will be available in the United States and Canada in 18-ounce and 40-ounce sizes from the end of May through August 2014.
“Our tray business is strong and we want to continue to offer our retail partners occasion-based products that generate incremental sales, as well as in-and-out opportunities,” St. George said. “The high-impact graphics are attention-getters, and consumers love the convenience of grabbing a fresh, healthy item that’s easy to take to summertime events and activities, and is always a crowd pleaser.”
More information about Mann’s Summer Fun tray, annual Summer Slaw Spectacular and other promotions is available at www.veggiesmadeeasy.com.