Mann Packing vegetable trays get holiday-themed graphics
Mann Packing vegetable trays get holiday-themed graphics
Mann Packing has unveiled new seasonal graphics for its vegetable trays. The holiday-themed winter graphics are featured on its 18-ounce and 40-ounce trays for the United States and Canada.
“Seasonal changes and holiday occasions are a perfect opportunity to update and refresh packaging,” Gina Nucci, director of corporate marketing, said in a press release. “It offers an opportunity to drive incremental sales and velocity during the fall and winter months with secondary displays and it also encourages impulse purchases. These fun and classic illustrations of winter will resonate with consumers and really stand out on the shelf.”
The company will be shipping the new-graphic trays Nov. 14 to Canada and Nov. 21 in the United States. Mann’s has created incremental sales with winter and summer seasonal graphic vegetable trays for the past three years.