Mann launches Snap Pea Sensations kits
Mann launches Snap Pea Sensations kits
Mann Packing is launching Snap Pea Sensations, proprietary vegetable kits developed in response to the popularity of complete kits and the growth of Mann’s signature sugar snap peas.
“Mann’s snap peas outsell the competitors’ 5 to 1," Kim St. George, director of marketing and innovation, said in a press release. "We know consumers love them and we also know time-starved parents are looking for creative and healthy meal solutions that are quick and easy to prepare for their families.”
The kits can be prepared as a cold salad, a hot sauté, a side dish or as an entrée by adding protein.
“We’re very excited to roll out these first-of-their-kind snap pea kits,” St. George said.
Mann’s 11-ounce Snap Pea Sensations kits are available in two flavors: Asian Sesame and Mediterranean Style. The Asian Sesame kit includes sesame seeds and an Asian-style dressing; the Mediterranean kit includes grated Parmesan cheese and a basil garlic-infused olive oil dressing. As with Mann’s value-added fresh-cut products, Snap Pea Sensations kits have a 16-day shelf life. The suggested retail price is $3.99 to $4.99.
Mann’s produced a video demonstrating the easy prep involved to produce a Snap Pea Sensations cold salad or sautéed dish.
The company showcased the snap pea kits at United Fresh as part of the grower-shipper pavilion and is in the process now of a full rollout in the United States and Canada by July 2014.
More information about Mann Packing is available at veggiesmadeeasy.com.