More space, more coolers, faster loading and secure grounds are just some of the reasons organic grower-shipper Jacobs Farm/Del Cabo has a new address in Vernon, CA.

The company relocated its Los Angeles warehouse, packing and distribution operation Sept. 1, taking over more than half of a facility which formerly served as a Whole Foods distribution center.

"The move to this well-outfitted, more modern facility will definitely increase our efficiency overall and allow us to better serve our customers," said Rob Jacobs, vice president of sales and marketing.

Advertising agency SenaReider, with offices in San Francisco and Monterey, CA, announced that it has developed a national consumer TV campaign for the Florida Tomato Committee touting the health benefits of Florida tomatoes.

The work is the first TV branding ever done for tomatoes, and Florida grows more of them than any other state, according to the agency.

Rev. Willis T. Goodwin, a member of the South Carolina World Trade Center, and David M. Webster, a member of the World Trade Center of Greater Philadelphia, recently worked together to help Hurricane Katrina victims reduce flyborne illnesses.

Rev. Goodwin, in cooperation with the Twin City Out Reach Mission, purchased a large number of non-toxic fly traps from Mr. Webster of AgraCo Technologies. Rev. Goodwin made the purchase to help reduce the fly epidemic caused by the flooding and waste caused by Hurricane Katrina.

The upcoming marketing program planned by the Northern Plains Potato Growers Association in East Grand Forks, MN, is quite diverse, according to Ted Kreis, the marketing director for the group.

The association is revising its web site, nppga.org, which will also have a direct link to its marketing web page, redpotatoes.net. With operations beginning this fall, the site will include a marketing page.

LOS ANGELES  The annual Fresh Produce & Floral Council Market Festival was held Wednesday Oct. 12 on the Los Angeles Wholesale Produce Market, here.

The event, which began at 5 a.m. and included a buffet breakfast along with table-top exhibits, was well attended by numerous retailers, wholesalers and other prominent produce industry representatives.