LoBue Citrus sweetens the season with sweepstakes
LoBue Citrus sweetens the season with sweepstakes
LoBue Citrus is celebrating the start of the Navel season with the Celebrate Citrus Sweepstakes. The sweepstakes runs Nov. 1 through Feb. 28.
In keeping with the holiday tradition of giving, LoBue Citrus is offering $1,000 to three winners to spread the joy this holiday season. In addition, the LoBue family and board of directors will match each $1,000 prize with a donation to a deserving non-profit.
All consumers who enter the Celebrate Citrus Sweepstakes on the LoBue Citrus Facebook page, www.facebook.com/LoBueCitrus or the website www.lobuecitrus.com will be offered a free electronic cookbook, filled with 10 delicious recipes featuring Navels to increase citrus awareness and usage.
“The start of the Navel season is always an exciting time for us,” Phillip LoBue, chief executive officer of LoBue Citrus, said in a press release. “The tradition of giving citrus goes back a long way, and we thought that giving to others during this time was a great reflection of the values our family company stands on.”
The LoBue Celebrate Citrus Sweepstakes is supported by on-pack messaging on Navel header bags, point-of-sale materials and social media content, which is available to all retailers.
“Our goal at LoBue Citrus is to support our customers with materials that will help them grow their category, and this sweepstakes and the e-cookbook are great examples of tools that will generate excitement at the consumer level,” Norm Gatineau, vice president of domestic sales and marketing, said in the release.
Founded in 1934, LoBue Citrus (formerly LoBue Bros.) is a third-generation, full-service grower-shipper-packer of citrus products, including Navel oranges, specialty citrus, lemons and juice.