Produce News Facebook  Produce News Twitter  Produce News LinkedIn  Produce News Instagram

Loblaws launches Naturally Imperfect produce program

Smaller misshapen produce that tastes great and is healthy is now available at select Loblaw Cos. locations in Ontario and Quebec. Furthering its commitment to offer affordable, quality products to customers, Loblaw Cos. is introducing the "no name" Naturally Imperfect line of fruits and vegetables. Starting with apples and potatoes, "no name" Naturally Imperfect produce costs up to 30 percent less than traditional produce options found in store.

"We often focus too much on the look of produce rather than the taste," Ian Gordon, senior vice president of Loblaw Brands, Loblaw Cos. Ltd., said in a press release. "Once you peel or cut an apple you can't tell it once had a blemish or was misshapen. 'no name' Naturally Imperfect is a great example of Loblaw and our vendors coming together to find an innovative way to bring nutritious food options to consumers at a great price."

Produce involved in the "no name" Naturally Imperfect program was previously used in juices, sauces or soups, or may not have been harvested due to their small size. With this program, Loblaw Cos. is working to ensure farmers have a market for smaller, misshapen fruit ensuring it does not go to waste.

The program will be available at Loblaws' Real Canadian Superstore and select No Frills locations in Ontario as well as select Maxi stores in Quebec.

Print
Read more

A crisp standard that redefines organic freshness

In the organic produce category, cucumbers are expected to deliver freshness, crunch, and reliability. While that sounds straightforward, achieving it at scale across seasons and retail environments is complex. Quality can vary with growing conditions, making dependable performance a defining factor in shopper trust and repeat purchase behavior.

CPMA advances action to reduce food loss and waste

The Canadian Produce Marketing Association is advancing a coordinated, sector-led response to food loss and waste, focused on practical policy, industry collaboration and targeted investment to unlock environmental and economic value across Canada’s fresh produce supply chain.

Walmart goes with the nuclear option

Walmart and Constellation announced a long-term nuclear power purchase agreement for emissions-free electricity from Constellation’s Dresden Clean Energy Center in Illinois. The agreement includes approximately 176 megawatt of wholesale supply, including 30 megawatt of expanded generating capacity.

Naturipe delivers record volumes of premium blueberries

Naturipe is heading into the heart of blueberry season with plenty of fruit and some of the best quality it has seen in years. Its northern region crops across New Jersey, Michigan and the Pacific Northwest are producing excellent conventional and organic blueberries, with particularly strong supplies of Mighty Blues and Sweet Selections available throughout the season.

Hy-Vee to host supplier summit

Hy-Vee Inc. will host this year’s Hy-Vee Opportunity Supplier Impact Summit Sept. 9-10 at Hy-Vee corporate headquarters in West Des Moines, IA.

The Opportunity Supplier Impact Summit provides small businesses and entrepreneurs with valuable resources and gives them a chance to pitch their products directly to Hy-Vee category managers.

Titan Farms celebrates America’s 250th birthday with limited-time America’s Peach Box

Titan Farms is bringing back its America’s Peach Box for a limited time, giving retailers a unique opportunity to celebrate peak peach season alongside America’s 250th birthday.

Now being packed and shipped to select retailers, the America-themed boxes will be available in stores for a limited time through mid-July. With peach volume typically at its highest around the Fourth of July, America’s Peach Box offers a timely way to support customers, drive excitement in the produce department, and create seasonal displays that stand out.

Copyright © 2025 The Produce News • Covering Fresh Produce Around the Globe Since 1897