Keystone looking for increased Walla Walla sweet onion volume
Keystone looking for increased Walla Walla sweet onion volume
Keystone Fruit Marketing Inc. is anticipating a good Walla Walla sweet onion production season in 2013. “We had a mild winter and a cool spring. The May forecast looks very good for growing onions,” Sales Manager Dan Borer told The Produce News. “Based on expected yields, [we anticipate] 10 percent to 15 percent more volume than last season.”
Mr. Borer said the company’s acreage increased approximately 10 percent this season, and harvesting will begin in mid-June. The sweets are marketed under the “Walla Walla River” label. “Walla Wallas continue to enjoy a loyal following based on quality and taste of the original sweet onion,” he said.
Keystone Fruit Marketing recently made an investment in a new consumer packing machine capable of handling popular bag pack styles.
On the marketing side, Mr. Borer said, “We continue our consumer awareness campaign on Walla Wallas with all types of media, including social.”