NYAA launches 'The Big Flavor' campaign
NYAA launches 'The Big Flavor' campaign
The New York Apple Association is kicking off the new year by launching its new consumer campaign for 2025, “The Big Flavor: Wellness Never Tasted So Good” with New York state apples. The campaign includes social media content, entertaining videos featuring Bob for Apples from the NYAA 24/7 virtual news desk, apple nutrition from Kelly Springer, registered dietitian and NYAA spokesperson, and a series of healthy recipes and usage ideas for New York apples.