Joolies launches organic Date Sours
Joolies launches organic Date Sours
Joolies, a leading California-based date brand, announced the nationwide launch of Date Sours, a new healthy sour candy alternative made from organic dates, now available exclusively at Sprouts Farmers Market. The product will debut on the Sprouts Forager Table to start with permanent in-line shelf placement already confirmed after the 90-day Forager window closes.
Transforming the familiar date into a sour, gummy-style snack, Date Sours offers a nutrient-dense alternative to traditional candy. Developed to provide a clean-label candy option, Date Sours contain no added sugar or sugar alcohols, and no artificial ingredients. The product leverages the natural caramel-like sweetness and naturally-occurring fiber content of dates to deliver a puckeringly sour twist on nature’s candy without the sugar crash.
“We are so excited to partner with Sprouts to nationally launch our Date Sours,” said Amanda Sains-Harris, head of marketing at Joolies. “Our mission has always been to spread the love for dates, and this exclusive launch allows us to share our tiny little superfruit in a way that’s totally fresh and innovative.”
The Sprouts exclusive lineup features four vibrant flavors:
- Watermelon: Refreshing, juicy melon with a crisp, mouthwatering sour finish
- Cherry Cola: Nostalgic cherry fizz with a tangy cola bite
- Peachy: Juicy, sun-ripened peach with a sweet-meets-sour twist
- Blue Raspberry: Bright, electric berry with a bold tart kick
Perfect for road trips, movie nights, lunchbox treats or an afternoon pick-me-up, Date Sours are sweet, sour and seriously snackable.
Sprouts customers can find the new Date Sours on the Forager table section through the end of July or the bulk dried fruit section.