Jersey Fresh has new agency
Jersey Fresh has new agency
New Jersey Secretary of Agriculture Charles M. Kuperus announced that the Jersey Fresh advertising and marketing program will soon get a fresh approach. The department recently awarded its three-year Jersey Fresh advertising, marketing and promotional contract to CMD & Partners in Fairfield, NJ.
"CMD brings with it a creative and imaginative approach to the 21-year-old Jersey Fresh program, which promises to reinvigorate the Jersey Fresh name in order to set it apart in the marketplace," said Mr. Kuperus. We look forward to working with them to clearly define 'Jersey Fresh' as a leading brand when it comes to fresh produce.
CMD will take over the advertising and promotion of the Jersey Fresh brand as well as work to increase awareness of the departments newest branding programs, Jersey Grown for horticultural products and Jersey Seafood.
Gene Cooper, a marketing and media specialist, who has 20 years of agency experience, leads CMD & Partners.
Increasing consumption of New Jersey agricultural products and creating a positive image of New Jersey as an agricultural state is our primary goal, said Mr. Cooper, president of CMD & Partners. Were excited to be given the opportunity to implement strategies that will increase awareness of the states most recognized brand, Jersey Fresh.
"CMD brings with it a creative and imaginative approach to the 21-year-old Jersey Fresh program, which promises to reinvigorate the Jersey Fresh name in order to set it apart in the marketplace," said Mr. Kuperus. We look forward to working with them to clearly define 'Jersey Fresh' as a leading brand when it comes to fresh produce.
CMD will take over the advertising and promotion of the Jersey Fresh brand as well as work to increase awareness of the departments newest branding programs, Jersey Grown for horticultural products and Jersey Seafood.
Gene Cooper, a marketing and media specialist, who has 20 years of agency experience, leads CMD & Partners.
Increasing consumption of New Jersey agricultural products and creating a positive image of New Jersey as an agricultural state is our primary goal, said Mr. Cooper, president of CMD & Partners. Were excited to be given the opportunity to implement strategies that will increase awareness of the states most recognized brand, Jersey Fresh.