IPM Essen has new trade show
IPM Essen has new trade show
The first edition of Hortivation by IPM Essen will take place at Messe Kalkar, Germany, simultaneously with the Flower Trials June 13-15, according to a news release. The new trade show will focus on making connections between consumers, trends, fashion, lifestyle and horticulture, and will also present marketing concepts that will help boost sales of plants and horticultural products.
In addition, the Hortivation Cup competition, “The Sun Terrace — Green Oasis in the City,” will present market-ready concepts and inspiration for the point of sale. Garden centers and specialized retailers will design a terrace covering an area of nearly 130 square feet with goods from their ranges.
A jury and trade show visitors will choose their favorite terraces. The winner will be selected on the last day of the fair. The winning team will receive a cash prize as well as a one-day in-house workshop. The second and third place terrace designers will also receive cash prizes.
For more information, go to www.hortivation.de.