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Instacart introduces shoppable video feed for advertisers

Instacart introduced “Immersive Feed,” a new short-form, vertical video feed that showcases meals and recipes, currently in pilot as part of Instacart’s suite of inspiration ads. Customers can now browse the video feed directly within their favorite retail storefronts on Instacart and seamlessly add items to their cart. The new experience gives consumers a familiar way to scroll, discover and shop meal ideas on Instacart, like finding the best appetizers to pair with rosé or planning a meal for seasonal occasions, such as a family summer picnic.

“For more than a decade, people have come to Instacart for unmatched convenience, selection, and quality from their favorite grocers, and we've seen firsthand how much they love discovering new meal ideas and recipes along the way," said Ali Miller, general manager of advertising at Instacart. "Snackable vertical video has transformed how people get inspired with new recipes or the latest food trends to bring into their kitchen. Our Immersive Feed brings that familiar experience directly into our shopping journey. Now, our brand partners can meet consumers at the moment of inspiration through our latest ad experiences that make it effortless to move from discovery to purchase.”

Immersive Feed is designed to boost discovery, drive engagement, and unlock incremental reach across the Instacart Ads ecosystem. Brand partners can launch Immersive Feed campaigns directly through Instacart's Ads Manager, using existing vertical video assets or creating new ones.

Today’s announcement builds on Instacart’s existing suite of Inspiration Ads, designed to boost out-of-aisle awareness, drive conversion at tentpole moments, and build brand affinity. Results show consumers are already discovering and converting through these formats:

  • Instacart Recipe Ads deliver an average of 78 percent out-of-aisle impressions and 43 percent new-to-brand sales
  • Instacart Occasion Ads drive an average of 90 percent out-of-aisle impressions and 36 percent new-to-brand sales
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Hy-Vee to host supplier summit

Hy-Vee Inc. will host this year’s Hy-Vee Opportunity Supplier Impact Summit Sept. 9-10 at Hy-Vee corporate headquarters in West Des Moines, IA.

The Opportunity Supplier Impact Summit provides small businesses and entrepreneurs with valuable resources and gives them a chance to pitch their products directly to Hy-Vee category managers.

Titan Farms celebrates America’s 250th birthday with limited-time America’s Peach Box

Titan Farms is bringing back its America’s Peach Box for a limited time, giving retailers a unique opportunity to celebrate peak peach season alongside America’s 250th birthday.

Now being packed and shipped to select retailers, the America-themed boxes will be available in stores for a limited time through mid-July. With peach volume typically at its highest around the Fourth of July, America’s Peach Box offers a timely way to support customers, drive excitement in the produce department, and create seasonal displays that stand out.

California Agricultural Leadership Foundation welcomes new board members

The California Agricultural Leadership Foundation named Erin O'Donnell (Class 50) and Michael Frantz (Class 36) to its board of directors.

Organic Produce Summit 2026 celebrates 10 years of growth and industry connection

By
Keith Loria

The Organic Produce Summit will return to Monterey, CA July 14-18, celebrating its 10th anniversary with an expanded trade show floor, an additional day of networking opportunities and new features designed to bring together every segment of the organic produce supply chain.

As the only event dedicated exclusively to connecting producers and buyers in the organic fresh produce industry, OPS has evolved into one of the must-attend gatherings on the produce calendar. 

From campus to career: Meet AFE's 2026 interns

Each year, the floral industry celebrates and spotlights future leaders who take their education beyond the classroom through internship programs. In 2026, eight students are being placed through the Vic & Margaret Ball Internship Program and the Mosmiller Intern Scholarship Program.

The programs provide students with hands-on industry experience while helping host companies develop future leaders in floriculture and horticulture. Interns expand their technical skills, gain professional connections and explore career opportunities within the industry.

Berry Fresh strengthens blueberry offerings with Mountain Blue Orchards

Berry Fresh will bring premium blueberry genetics from Mountain Blue Orchards to the U.S. and Canada through its farms in Peru and Mexico, beginning in fall 2027.

The agreement, signed last month between the two parties, strengthens Berry Fresh’s blueberry offering, with plantings commencing in 2026 and fruit arriving to customers for the 2027 season.

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