Honeybear Brands rings in the New Year with ‘Pazazz’
Honeybear Brands rings in the New Year with ‘Pazazz’
Honeybear Brands — the marketing division of Wescott Agri-Products, a grower, producer and marketer of premium apples and pears — brought in the New Year with some extra Pazazz.
The Elgin, MN-based company officially introduced its latest apple creation, Pazazz, in select produce retailers across the country in early January.
Honeybear Brands officially introduced its latest apple creation, Pazazz, in select produce retailers across the country in early January.The brand new apple variety, which was seven years in the making, has a tantalizing flavor and Honeycrisp-like texture, which the company said will take consumers apple-eating experience to a whole new level.
“We took all of our extensive growing experience and understanding of consumer taste profiles and poured it into developing Pazazz,” said Don Roper, vice president of sales and marketing for Honeybear Brands. “We set out to grow a better apple; to start with the right gene code (Honeycrisp) and worked diligently to introduce what we know to be the best new apple in the marketplace.”
Created from an open-pollinated Honeycrisp seedling, the Pazazz variety is a late-harvest apple, allowing it to be enjoyed far beyond the traditional fall apple-growing season.
Its sweet/tart distinct flavor profile has generated rave consumer reviews at retailer taste-testings, according to Roper.
“We get a little excited talking about Pazazz because we’ve seen the reactions first hand from taste-tests and the facts don’t lie,” he said. “Our extensive consumer research throughout the U.S. and head-to-head varietal comparisons point to an unbelievable taste and eating experience for consumers and almost limitless potential for sales.”
The Pazazz apple is now available in select stores across Central and Western Florida; North Carolina; Minnesota; Dallas, SanAntonio and Austin, TX; Des Moines, IA; Kansas City, KS; St. Louis, MO, and Toronto.
For more information on Honeybear Brands and all its products, visit: www.honeybearbrands.com.