The Michigan Apple Committee works in the areas of consumer education, research, market development and communications with the primary goal to help Michigan Apple growers be successful in their businesses.

“Our main focus area is working to increase Michigan Apple consumption amongst consumers,” said Diane Smith, executive director of the Michigan Apple Committee. “Our mission is to enhance the reputation of Michigan Apples, improve their share of sales in target markets and aid the profitability and sustainability of Michigan’s apple industry.”

Superfresh Growers, a leader in the agricultural sector known for its commitment to quality produce and sustainable farming, announced that its team contributed a total of 175 hours to community service in 2023, surpassing 2022’s execution by 50 percent or 58 more hours.

The Fresh Produce & Floral Council hosted the first luncheon of the new year Jan. 24 at the Castlewood Country Club in Pleasanton, CA, with over 220 members in attendance. This luncheon featured Master of Ceremonies Myisha Nathaniel of Raley’s and 2024 FPFC Chair Kristen Reid of MIXTEC Group.

Baldor Specialty Foods made two strategic executive additions to the  leadership team: Benjamin Walker has been promoted to chief revenue officer and Regina Picciano has joined Baldor as chief people officer. The new positions represent a continued investment in the company’s growth trajectory.

When it comes to selling apples, it is not your grandmother’s or even your mom’s winter selling season anymore.

With technology improving — and keeping more varieties of apples fresh during the winter months — and more international and domestic apple growers in more temperate areas of the U.S. shipping product, consumers can rest easy in their search for many types of apples during the cold winter months.

Rocky Produce, working out of the Detroit Terminal Market, carries a full line of quality fruits and vegetables—both organic and conventionally grown.

“We source locally, domestically and internationally to offer a year-round supply of the freshest produce,” said Dominic Russo, general manager of the Detroit-based company.