Iceberg lettuce gets much of its attention nowadays as a main component in bagged salad mixes and as an Iceberg wedge salad. But Salinas-based Boggiatto Produce's Iceberg Babies are coming on, having caught the attention of at least one national restaurant chain.

The variety of Iceberg lettuce is no bigger than a 12-inch softball. It is the "mini-me" of the lettuce industry.

Retailers and consumers alike are always on the lookout for new products. What makes new products succeed is an element of differentiation, quality and need. Onenew product ready to fill a gap is "Tremendo" chili peppers, a brand of chili peppers differentiated by its distinctively large size.