When you’re a part of the Treasure Valley’s onion community, your love for its wonderfully savory-sweet and famously versatile Spanish Sweet is considered a DNA marker.

You don’t simply talk the big Spanish Sweet onion talk; you walk the Spanish Sweet walk. And you consume Spanish Sweets and their big, big flavor with a passion.

Take, for instance, Sales Manager Jacob Gaschler at Fort Boise Produce in Parma, ID, who grew up in the Treasure Valley.

Fresh potatoes are a year-round sales powerhouse in the produce department, and recent data and analysis found they provide retailers with significant opportunities to drive additional customer engagement.

It’s trade show season, and while it’s easy to get tied up in the details and logistics of exhibit space, travel and hotel reservations, it’s important marketers leverage B2B marketing strategies to maximize impact before, during and after a trade show. These strategies can help build brand awareness, generate leads and maintain relationships with potential clients and partners.

Here’s a quick glimpse into each phase:

Pacific Trellis Fruit/Dulcinea Farms welcomed industry veterans Mike Walsh and Seymur Ashumov to its team.

HLB Specialties doesn’t claim to be the biggest provider of tropical fruits, but it does make a case for offering some of the finest and most unique items in the category, which has seen a surge in popularity the past three years.

Trinity Fruit Co. announced that Gunner White has been appointed to the role of corporate vice president. White has been working with Trinity in a sales role since 2014.