Watermelon board names Retail Merchandising Contest winners
Watermelon board names Retail Merchandising Contest winners
The National Watermelon Promotion Board named winners in its annual Retail Merchandising Contest, which garnered 220 entries from various retail chains, independent retailers and commissaries throughout the U.S. and Canada. This year’s iteration of the contest — the 12th since its inception — was reimagined to incorporate social media and marketing efforts in addition to in-store displays.