Chair Rob Yraceburu leads Western Growers into its 100th anniversary
By
Taylor Lauson, communications manager at Western Growers
Chair Rob Yraceburu leads Western Growers into its 100th anniversary
By
Taylor Lauson, communications manager at Western Growers
Great leaders take many forms, but in agriculture, one could argue the best fit is someone who has lived and breathed the industry their entire life. They don’t just understand it—they are deeply passionate about it. Rob Yraceburu, president of Wonderful Orchards at The Wonderful Company, embodies this ideal, bringing expertise and unwavering dedication to his new role as chair of the Western Growers board of directors.